Welcome to the exclusive universe of Jeans do Bem, where fashion takes on a transformation purpose. Created by businesswoman Laura Oliveira through the LEVVO Institute, the social brand develops pieces made of recycled jeans that tell stories of environmental sustainability and social impact. Each piece of clothing is a narrative about renewal, with forgotten pieces being transformed into new stylish outfits.
Jeans do Bem products are made by skilled seamstresses trained by Programa Oficina de Costura Mais Renda (Higher Income Sewing Workshop Program). This project goes far beyond creating clothes: it empowers people.
We offer professional sewing courses to qualify women in vulnerable situations, opening up new horizons and opportunities for them. Each piece of clothing is the result of the care and dedication of these women, showing that fashion has the potential to be an inclusive activity and a journey in which people overcome challenges, positively impacting society and the planet.
As part of a circular economy, Jeans do Bem collects denim and tarps that would otherwise be discarded, giving them a new cycle and purpose. When you choose Jeans do Bem, you choose conscious fashion that protects the planet and invests in local communities.